How to find your business USP
If you’re ready to make your business stand out, you need to find your USP. We take you through some simple steps to help you find yours.
What is a USP?
USP stands for Unique Selling Point. Your USP is what sets your business apart from your competitors. It’s the difference that will make your business stand out in the market, and help you get customers.
Identifying your USP is important as it will help your customers understand your business. You can use it in your marketing to drive sales as it will make it clear what makes your product or service worth buying.
How to find your USP
Whether you’re a new business or already established you can find your USP. Here’s how...
Look at your competitors
The first step to finding your USP is getting to know the market. Look at your competitors and how they market themselves. One way to do this is to make a list of your competitors USPs, and any important features of their products or services.
List your features and benefits
Next, look at your own business. List your features and benefits, then compare them to your competitors. Where are the differences? You can find out what sets your business apart and makes you unique.
Use your personality
Sometimes services can be quite similar between competitors. But, one thing that is certainly unique is you! When you run a small business you have the option of using yourself, or the story of how your business came to be, as your USP.
Identify your target market
Before choosing which USP to use, take a look at your target market. Identify their needs or problems, and see how your product solves them. This can help make your decision easier, and will ensure that any marketing around your USP will resonate with your potential customers.
Keep it concise
While it’s tempting to want to focus on all the great features of your business, it’s important that your USP is clear and concise. Pick the most important USP from your list, and focus on that. Make sure you can explain it in a simple way that will grab the attention of your customers.
Once you have your clear USP there are lots of ways you can use it! On your website, in your marketing, and on your packaging are just a few examples.