Truly free tools every entrepreneur should know

Truly free tools every entrepreneur should know


As an entrepreneur launching your business, the hunt for truly free and useful tools is a necessity for the livelihood of your business.

You have neither a huge budget to spend nor an army of talented employees dedicated to marketing, sales, customer support, administrative and management tasks, IT… the list goes on and on.

This is why we wanted to provide you with these useful tricks and entirely free tools covering your business needs. From building a website and online presence, to attracting and engaging customers including taking care of administrative duties. 

This article can take your business to another level, for free!

Build an effective online presence

Depending on your business, you might not need a website. Let’s say that you provide a service in a specific area such as baker in Malmö or hairdresser in Manchester, then you may want to create an account on Google My Business to appear in the list of professionals in this area, coupled with the setup of a page on social media to make people aware of your service.

You know them all, Facebook, LinkedIn, Twitter, Instagram, Pinterest, the only advice will be to be active on the ones your target audience is present. Who is your service or product for? Don’t forget to nail your profile description and include your contact details to drive them to your business.

When your activity requires a website or a blog and Wordpress are easy to use and provide you with customisable free templates. No need to be a designer or developer to publish a professional looking website.

Boost your website


Many powerful SEO tools have a paid model. However, with Keyword and Wordstream you will be able to extract some relevant keywords to rank for. Also, Google Trends and the list of suggestions at the bottom of search queries are good indicators of popular keywords.

Take a sneak peek at your competitors

Don’t forget to take a look at your competitors keyword rankings with Spyfu and where they get traffic from with Similarweb.

Optimise your website’s performance

Hotjar and Google Tools like Analytics, Optimize, Tag Manager are great tools to monitor your audience behaviour, gauge the performance of your website, and collect valuable insights to act upon. Their great advantage is their simplicity of use.

Build a professional appearance and credibility

Through stunning visual content you can build credibility and interest in your business.

With, or Mailchimp you will create any type of digital material; landing page, cards, presentation, infographics, email campaigns and more. The major challenge is to find images of good quality that illustrate your content. Unsplash and Pexels are free open libraries you can download amazing images from.

Especially for SaaS companies, you might want to use a mockup tool to show some screens of your product. For this purpose Magic Mockups could be a good fit.

Write valuable content for your audience

Tip: Who are you talking to? Which pain point or challenge is your target facing? What are they interested in knowing more about? Taking it from there, you should definitely write valuable content.

Answer The Public and BuzzSumo will help you to generate ideas for topics to write on. Hemingway Editor corrects your writing, thus empowering you to draft simple and effective pieces of content. Lastly, one of my favourites, is Coschedule to find catchy headlines that will hook your audience right away.

Ultimately, keep in mind that your best source of inspiration is your customers.

Engage with your customers

The good old email

Emails have a great return on investment in marketing with little to no costs and good results (when well thought out). Mailchimp is a powerful free tool to send out emails. Besides, with Mailchimp you can segment your contact list to create targeted email campaigns for maximum results.

Social media

Use platforms like Buffer for social media management. It will help you to schedule ahead some posts on different social media accounts.

Customer feedback

Asking your customers for feedback is highly recommended for product/service improvement. Without it you might waste time, effort and money into projects your customers don’t see any value in.

With Google Forms and SurveyMonkey you can easily create and send out surveys for free to a large panel.

Hotjar for small companies with a relatively low web traffic will enable you to collect feedback through polls, surveys, pop ups on your website.

Finally, ask your customers for product or service reviews with Trustpilot. These reviews can make an impact on your conversion rate by bringing proof that your products or services are great, like Amazon or Airbnb do on their own platforms.

Get organised

Bookkeeping, invoicing and expenses management

Keeping track of your financial statements is not only mandatory but also crucial for the livelihood of your business. Bokio is an easy to use accounting software allowing you to do your own bookkeeping, invoicing and expenses management without having any skills in those fields.  

CRM for Sales and Marketing

Organize your contacts, get deeper insights on every lead, monitor deals and customers behaviour with a CRM like Hubspot or Airtable.

Notes and planning

Evernote and Trello are worldwide tools; their efficiency is no longer in question.

Which tools would you recommend? Please leave a comment below 👇